About aiflorist.shop

Oscar Fong grew up in a neighbourhood florist. While most kids spent their weekends at playgrounds, he spent his surrounded by buckets of roses, the hum of a cold room, and the quiet rhythm of hands shaping bouquets for strangers' most important moments.

One Mother's Day, he carried a basket of roses and carnations around the nearby mall, selling single stalks to passers-by. It was one of his earliest lessons — one flower is enough, as long as it's given with heart.

That childhood shaped how he sees flowers — not as products on a shelf, but as gestures that carry weight. A congratulations. An apology. A "thinking of you" that words alone can't quite say.

Years later, Oscar built a career in design and user experience. He learned how to make complex things feel simple — how to guide someone from confusion to clarity in a few intuitive steps.

But when it came to buying flowers online, nothing felt intuitive. Every florist website was the same: endless grids, vague descriptions, and a checkout process that left you hoping you picked the right thing. The experience felt disconnected from the care that goes into the craft itself.

aiflorist.shop is Oscar's answer to that gap.

Instead of browsing, you talk to Fleur — our AI florist assistant. Share your occasion, your budget, the mood you're going for. Fleur listens, asks the right questions, and helps shape a recommendation that actually fits your intent.

It's flower shopping that feels like talking to a florist who knows what they're doing — because the knowledge behind Fleur comes from decades of real floristry experience.